| Press Release 10 October 2003
Immediate 9/03
Media Literacy for Adults
Monday, 20 October, 6-8.30pm.
National Liberal Club,
1 Whitehall Place, London SW1
Television, radio and other content are
now being delivered via the internet and mobile phone. What implications
does this have for viewers and listeners? What new tools and critical skills
will they need to acquire if they are to navigate with confidence the plethora
of programmes and ancillary services now on offer?
The VLV Forum for Educational Broadcasting
aims to ensure that users can acquire the necessary skills to understand
the new technology, marketing techniques and messages. In this seminar,
VLV will bring together a number of distinguished academics and those involved
in regulating the media to share research and tease out the policy questions
that the new regulator, Ofcom, will need to address in fulfilling the duty
to promote media literacy laid on it by the 2003 Communications Act.
The Speakers will include:
Professor Naomi Sargant, National
Institute for Adult & Continuing Education
Nancy Thumin, co-author with Dr
Sonia Livingstone of the Department of Social Psychology of the London
School of Economics, of research on Adult Media Literacy commissioned by
the Independent Television Commission (ITC) Broadcasting Standards Commission
(BSC)
Professor Sylvia Harvey, Faculty
of Media and Humanities, University of Lincoln
Robin Blake, Programmes & Advertising
Manager, Independent Television Commission
*Professor Stephen Heppell, Ultralab,
Anglia Polytechnic University.
*To be confirmed
Commenting, VLV chair, Jocelyn Hay said:
‘There is increasing need for adults and children to be media literate
and aware, not only of the way that new technology works and of what it
can bring, but also of the highly sophisticated marketing techniques and
messages now in use.
Important aspects of media literacy, include:
the opportunity to gain more from all media in terms of education, information
and entertainment; information in advance about programmes and services
on offer; protection from harmful or unwanted messages.
This is the second seminar which VLV has
held to raise awareness of issues which will become increasingly important
in the more sophisticated but lightly regulated media environment of the
future. Media literacy is an area in which VLV will become more involved
and on which we look forward to cooperating with Ofcom.
Tickets: £20, including light refreshments.
£10 concessionary. £5 students.
For more information or tickets please
contact: Linda Forbes or Jocelyn Hay on 01474-352835 Or e-mail: vlv@btinternet.com
To book a place - please
click here.
For full details of VLV contact:
Telephone: 01474 352835.
Fax: 01474 351112.
E-mail: vlv@btinternet.com
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