Working for Quality and
Diversity in Broadcasting
Voice of The Listener & Viewer (VLV) represents the citizen and consumer interests in broadcasting, and speaks for listeners and viewers on the full range of broadcasting issues. Described in the press recently as ' the most important champion of television and radio consumers by consistently pressing for the retention and extension of high quality public service broadcasting,' * VLV was founded by Jocelyn Hay CBE in 1983.
VLV is free from political, commercial and sectarian affiliations. It is concerned with the regulation, issues, funding, structures and institutions which underpin the British broadcasting system, and supports the principles of public service broadcasting. VLV does not handle individual complaints.
Voice of the Listener & Viewer's aims are to:
Safeguard the quality, diversity and editorial integrity of broadcast programmes
Promote wider choice of high quality programmes
Fight undue influence over broadcasting by commercial, political, sectarian or other interests
Raise awareness of the crucial role broadcasting plays in democracy and in our national and community life and culture
Work to ensure that the opportunities innovation and new digital technologies provide are developed for the benefit of all
Promote the potential of broadcasting and digital media to contribute to education in formal institutions and informal settings throughout the lifespan
Current objectives are to:
Safeguard the independence of BBC governance and the quality and range of BBC programmes and services by supporting the licence fee until such time as another method is developed that provides the same benefits
Monitor the
work of relevant regulatory bodies, and try to ensure that they function in the interests of
listeners and viewers
Safeguard the future of Channel 4 as a public corporation with a public service remit and monitor how it fulfils that special remit
Monitor the growth of cable, satellite and subscription services, and their impact on terrestrial and free- to-view services
Support research into all aspects of broadcasting, including innovation in the sector and digital media
Publish regular reports and briefings on broadcasting issues and, through VLV's quarterly news Bulletin, public events and website help to develop an informed and appreciative audience for British broadcasting
Support innovative developments in broadcasting and digital media that bridge the digitial divide and so ensure that high quality, affordable content can be accessed by all
Provide an open forum for the discussion of broadcasting issues and digitial media by holding seminars and public conferences on topical themes at affordable prices throughout the UK
Monitor the provision of children's and educational broadcast programmes and promote their continuing importance through the activities of the VLV Forums for Children's and Educational Broadcasting
Support the principles of public service broadcasting around the world
* (Roy Greenslade, Evening Standard 1st October 2008)